Studies have shown that 92% of customers trust brand advocates more than other forms of advertising. Messaging shared by team members is re-shared 24 times more often compared to content shared by brands.

Every team member in an organization has the responsibility of embracing Brand Loyalty – it is your duty- it is an expectation that has to be delivered.

So what does the term Loyalty mean?

A strong feeling of; Support, Allegiance, Devotion, and Faithfulness.



  1. Don’t criticize your brand in public
  • This type of behaviour goes against your duty to be loyal to your brand.
  • You cannot intentionally damage your brand’s reputation or that of its business
  • You cannot make public comments degrading your products or services.
  • You have the right to express yourself but you must show respect for your brand and help protect its reputation.
  • It is unethical
  • It is Immoral
  • Use available internal/ private channels to air your grievances
  1. Protect your Brand’s confidential information
  • Financial information
  • Client’s information
  • Work mate’s information
  • Trade secrets/ agreement

Additionally, selling confidential information that belongs in any way or form to your brand is unacceptable.  Conducting an activity that has a negative impact on your brand and making a profit from it is completely inappropriate and unprofessional.

3. Create time to share your opinion, suggestion, or new ideas

  • Share your opinions and information you’ve gathered from customers. Feedback from clients is important for the growth of the company. If you have information from customers that can help the company grow, Share it with the team.
  • During scheduled review or brainstorming meetings, it is advisable to prepare key talking points and be keen on sharing them with the team as a way of adding value.

4. Build your confidence

  • The more confident you are in your abilities, the more likely you are to spread that confidence to customers.
  • Feel confident enough while doing your job and spread the word about your products- radiate be a radiator of your brand and products.
  • Understand what the brand stands for. It’s culture and values.
  • Understand the products before taking them out to customers.
  • Be updated with all the latest developments happening within your organization.
  • Ensure you’re an expert in your area

5. Be the first to embrace change.

Change can manifest itself in different ways, this includes:

  • New systems
  • New structure
  • New work schedules
  • New roles/ change of duties
  • New work station



  1.  Creates Loyal customers
  •  We enhance the customers’ experience
  •  Happy customers will be loyal, spread the word to other customers creating more opportunities
  • It is cheaper to maintain an existing customer than to get a new one altogether.
  • An existing customer well taken care of could be more valuable than 10,000 USD worth of advertising.
  • More people will want to be associated with a brand with a loyal workforce

A Loyal workforce leads to loyal customers, “do what you do so well that they will want to see it again and bring their friends”

2. Improves and grows the company’s Image

  • As an employee, your loyalty to the company matters a lot. More than half of the Brand image is built by the team.
  • As team members, to push the products under the company’s brand.
  • As team members, we are walking billboards. When customers/ people see you, they see the brand
  1. Improves Productivity within the team.
  • Being loyal to an organization means that as a team member you are eager to see the company improve and succeed.
  • As a team member, you are always coming up with new ways of tackling challenges leading to more productivity
  • You are keen on new ways of improving the work environment
  • A loyal team member is a natural leader
  1. Recognition & Appreciation For Team Members. 

This comes with more opportunities.

  •  The first to be recognized are the ones true to the brand and loyal
  • Promotion happens to the loyal ones
  • Appreciation, recognition, and promotions, lead to personal growth for the employee and also for the organization.
  1. Loyalty is Returned
  • When you are loyal to the brand, the brand will return the loyalty- the brand will be loyal to you and walk the journey with you
  • When you remain true and loyal to the brand, the Brand will always be Loyal to you`
  • Respect is earned, honesty is appreciated, trust is gained, loyalty is returned


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